Brand and Identity
Print Marketing and Promotion
Custom Static Website
Lines Tasmania is a branding, identity and marketing platform to showcase the writing, photography, film and design that focus on Tasmanian board-riding.
The art-direction and identity of Lines is based on Tasmania's wild weather and variety of surf conditions. The name itself refers to the lines formed when ocean waves roll into a break. The graphic arching motive also represents the lines which a wave is surfed.